Father's World is the online media and marketing property
that offers content, community and commerce to help dads through the most confusing,
exhausting and rewarding time of their lives. Father's World is the first media to create
a rich community model aimed at capturing and marketing to active, involved dads who want
information written in guy-speak.
Father's World aims to address the over 23 milllion dads
now on the web and the 15 million dads projected to go online in the coming years.
Father's World visitors are affluent, intelligent and active individuals, who are in the
prime earning and spending phase of life. They are inquisitive and acquisitive, and their
purchase decisions are influenced by their families and their role as dad.
Father's World offers advertisers a variety of services for
marketing to the company's prime demographic group. Banner and button advertising and
editorial sponsorship services provide high visibility for brand-building and direct
marketing, with strategic opportunities in categories such as automobiles, financial,
insurance, travel, consumer electronics, computers, software, games and entertainment.
Father's World targets companies that want context-appropriate sponsorship and promotion
throughout the channels featuring content related to the sponsor products and services -
financial planning, life insurance, mortgage suppliers, automotive manufacturers, sports
organizations, consumer electronics, toys, videos, music, books and more. For more on
Father's World advertising, contact us via email at advertising@FathersWorld.com
How does a banner ad work?
- You supply us with your Web site address and a banner graphic that will be included in
our banner rotation. This banner will appear at the top or bottom of many or all of the
Father's World pages.
- At the end of your agreement, your banner will stop appearing in the rotation. At that
time, you must decide whether to renew your agreement.
Banner specifications
- GIF or JPEG format.
- Two sizes 230 pixels wide by 60 pixels high or 468 X 60 (IAB standard).
- Banners should be under 12Kb.
- Animated banners are allowed.
- Multiple banners are allowed for diversity in your campaign. Each banner will be
assigned a portion of your exposure.
Banner creation
The cost of creating a banner ad is, for
the most part, a process of the time it takes to envision, design and create the ad. An
animated banner with graphic elements costs more than a 100% static banner.
230
X 60 banner
- Static banner — $300
- Animated banner — $400
|
|
468 X 60
banner
- Static banner — $350
- Animated banner — $500
|
Banner rates
- Entire Father's World Web site, including the home page — $2,500 per month.
- Father's World home page only — $1,000 per month.
- Entire Father's World Web site, excluding the home page — $1,500 per month.
Newsletter Sponsorship
Father's World currently distributes
Father's World to more than 3500 subscribers. A sponsor's ad is included at the top of
each weekly newsletter. Here is an example:
Today's
Father's World Newsletter is sponsored by
WEB SITE PRODUCTIONS
* Need a unique gift idea? How about a personalized
* coffee mug, mouse pad or, better yet, a T-Shirt
* for the Wired One in your life? Great for Birthdays!
http://www.websiteprod.com
Please support our sponsors. Thank you!
=================================================== |
You may include up to four lines of text
(max 70 characters/line) in the main body of the ad (the area noted above with asterisks).
Father's
World Newsletter — $50 per insertion
General policy
Father's World reserves the right to
decline any banner advertisement, either paid or free, which conflicts with international
laws or is deemed inappropriate for any reason by Father's World.
Advertisers assume full responsibility
for ensuring that their banners, graphic representations and/or text do not infringe in
any way with established trademarks and/or copyrights.
Banner exposure rates will fluctuate
depending on visitor rate and number of ads in rotation at any given time. An estimate of
your exposure will be provided when your ad is being set up.
Father's World reserves the right to
modify or change these Terms and Conditions as it deems necessary.
If
you have any questions or would like to pursue advertising on Father's World, contact
advertising@fathersworld.com
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