NATIONAL
MEN'S HEALTH WEEK SURVEY
Do People Really Go Shopping For Health?
Large numbers of Americans actually do go shopping for health when they enter the
grocery store. Two in every five say their desire to ensure their overall good health
greatly affects their purchase decisions in the grocery store. More specifically, 20
percent or more say the need to manage an existing health problem, a desire to reduce
weight, lower their cholesterol intake or get more fiber in their diet greatly affects
their purchase decisions.
Women are more likely to say specific health concerns greatly influence what they buy
at the grocery store.
What "greatly" affects grocery purchase decisions:
Forty percent of all adults say it’s their desire to ensure good health.
- Women are more likely than men to say this affects their purchases a
great deal (46% vs. 33%).
Thirty-three percent of adults say it’s a desire to reduce the amount of fat in
their diet.
- Women are more likely than men to say this (38% vs. 27%)
Twenty-eight percent say it’s a desire to reduce cholesterol intake.
- Women are more likely than men to say this (33% vs. 23%)
Twenty-seven percent say it’s the desire to reduce the risk of a specific health
problem.
- Women are more likely than men to say this (30% vs. 24%)
Twenty percent say it’s the need to manage or treat an existing health problem.
- Women are more likely than men to say this (22% vs. 17%).
Factors Greatly Affecting Purchases
In The Grocery Store
| Factors |
Total
% |
Men
% |
Women
% |
| Ensure overall good health |
40 |
33 |
46 |
| Reduce fat intake |
33 |
27 |
38 |
| Reduce cholesterol intake |
28 |
23 |
33 |
| Reduce risk of a specific
health problem or condition |
27 |
24 |
30 |
| Reduce or control weight |
25 |
19 |
31 |
| Improve stamina or increase
energy levels |
25 |
21 |
28 |
| Get more fiber |
25 |
18 |
30 |
| Manage or treat on your own a
specific health problem |
20 |
17 |
22 |
| Slow down the aging process |
14 |
12 |
15 |
| Manage stress |
13 |
11 |
15 |
| Enhance athletic performance |
12 |
13 |
12 |
| Interviews |
(1003) |
(503) |
(500) |
What health problems are people trying to prevent?
Thirty-five percent of people trying to reduce the risk of disease are trying to
prevent heart problems.
Eighteen percent are trying to reduce the risk of cancer
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[Page 8] [Page 9] [Complete Survey]
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