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4 July, 2009

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Father's World Privacy Statement The Short Version: By submitting your e-mail address and information to us, you are entitled to hold us to our privacy covenant. We promise that we will NEVER rent, sell, or give your e-mail address or any other information to anyone else without your permission. All of our games, contests and information are all free, all the time, and that goes for all Father's World promotions hosted on this site or in any other domain and run by Father's World. The Official TRUSTe Version Privacy Statement for Father's World Father's World Inc. has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this site; http://www.fathersworld.com. Your IP address is used to gather broad demographic information. Our site's registration form requires users to give us contact information (like their name and email address) and demographic information (like their zip code, age, or income level). The customer's contact information is used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below. Demographic and profile data is also collected at our site. We use this data to tailor the visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. Our online surveys asks visitors for contact information (like their email address). The customer's contact information is used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below. We run contests on our site in which we ask visitors for contact information (like their email address). The customer's contact information is used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below. Children's Guidelines This Web Site meets the guidelines of TRUSTe's Children's program. NOT collect online contact information without prior parental consent or parental notification, which will include an opportunity for the parent to prevent use of the information and participation in the activity. Without prior parental consent, online information will only be used to respond directly to the child's request and will not be used for other purposes without prior parental consent NOT collect personally identifiable offline contact information without prior parental consent NOT distribute to third parties any personally identifiable information with out prior parental consent NOT give the ability to publicly post or otherwise distribute personally identifiable contact information without prior parental consent NOT entice by the prospect of a special game, prize or other activity, to divulge more information than is needed to participate in the activity Choice/Opt-Out Our site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor. This site contains links to other sites. http://www.fathersworld.com is not responsible for the privacy practices or the content of such Web sites. Choice/Opt-Out This site gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service. You can send email to fathersworld-unsubscribe@fathersworld.com or webmaster@fathersworld.com You can send mail to the following postal address: Father's World P.O. Box 433 Massapequa, NY 11758 You can call the following telephone number: 1.516.795.3096 You can fax us at: 1.516.799.7058 Change/Modify This site gives users the following options for changing and modifying information previously provided. email: webmaster@fathersworld.com Contacting the Web Site If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact David Drucker Father's World Inc. P.O. Box 433 Massapequa, NY 11758-0433 webmaster@fathersworld.com